Looks like Perfetti has signed up the Khan brothers (Salman & Sohail) as the new brand ambassadors of Chlormint mouthfreshner. Caught this Ad on TV yesterday and I was seriously at a loss of words... Creativity seems to be going down exponentially in the Ad world or is it just the new mantra that if you can't make a good Ad which people will remember (in turn increasing your brand recall) then just make a bad one....... coz the end result is the same, people will still remember the Ad - just for a different reason!!!!! So you move up on the brand recall either ways... hmmm...interesting!
I was just browsing thru the reviews on this ad and was quite surprised to see the large number of ppl who actually loved this one - now, that's called tapping the fan following!! You know who I'm referring to, dont u?
1 comment:
Well, this certainly is not creativity at its best!Having said that,I will say, these guys are intelligent enough to identify their target audience...As you rightly said, we all know who they are..what say?
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