Your elusive creative genius..

I watched this Ted Talk recently by Elizabeth Gilbert, the famous author of Eat, Pray, Love and it continues to amaze me. One of my favourite talks of all time! If you haven't watched this you are really missing something!

She has a completely different take on creativity. What if creation is totally different than what you think it is? What if every single thing in your life - whether its your  business, projects, job, poem, music, book, song etc is an entity and has a life form of its own and you could invite it to play with?

A step into Viral Marketing

A friend of mine from a media company made this video for me to help advertise my business. Took a lot of effort to create this crisp 1 minute elevator pitch to ensure the message is conveyed. For the first time effort, I am quite happy with the final outcome!

You can click http://www.youtube.com/watch?v=3vZthmZ3B7o to 'like' and help me improve the rating!

Books & Reading...

A friend fwded the link to this video yest and I so really loved it!!!! It's just abt 1min long but never fails to impress u..everytime u watch. I wish I could write something like this!!!

Video..

Finally found the complete video of this awesome song from Jodhaa Akbar (with the exact picturization as in the movie)...

FuquaVision - Damn It Feels Good to Be...

A cool MBA related video..u can connect to it better if u are a B-school grad :) The video is pretty close to reality actually!

Lead India Advertisement

"Tum chalo... to hindustan chale..."

This Ad, which is shown very often on TV these days is so beautifully made that I just had to post it here! The message is conveyed in such a subtle and simple way..... and it is so pleasing to watch :) Just loved it!

DD Ads..

A couple of days back, me and my colleagues were discussing about how Ads/TV commercials aid in capturing the mind-space of the end users and also help in creating brand value. .. we talked about a lot of TV commercials that used to be featured on Doordarshan (that was the only TV channel at that time!) decades ago... but still they are so fresh in our memories... isn't it surprising to see how simple these Ads were (unlike the present ones where every other Ad has a celebrity to capture attention!) yet they have left a permanent mark in our minds!

Some of the Ads that we all could remember very vividly, along with the jingle/song :) A couple of them also send across a strong message in a subtle way...

Hamara Bajaj



Gold spot



Ek Anek (one of the cutest ad/commercial i have seen!)




Mile sur mera tumhara
(I have heard this a zillion times but yet I am not able to map all the lines to their corresponding languages!)