Music or Reality?

I strongly feel that MTV should change its name to RTV! (Reality TV). A channel that was started more than a decade back, whose sole purpose was to play quality music is now showing everything other than music....It's almost as if they feel there is a dearth of good music in this world and they are doing everything to fill up the 24hours with these chain of reality shows...

It started off with Roadies and now there is Splitsvilla, Teen Diva, Fast & the Gorgeous, Airtel MTV Connected (some new show about twins).. I might have missed out quite a few here!! More than being entertaining, they are all just bitchy, full of drama and fake. But I can understand why people end up watching these... Having watched 2-3 episodes, I myself have got hooked onto Roadies/Splitsvilla just to see how stupid people can behave...Sometimes there is nothing good to watch on TV over the weekends and you just end up seeing this crap!! Whatever the reason, MTV's TRP seems to be soaring high...

But I sometimes wonder, even if MTV stops making these reality shows and gets back to playing music like good 'ol days, will people still watch it?? I guess 10-15yrs ago people used to wait in front of this channel to see their favorite song/video (when tapes and CDs were expensive to buy)... but with technology at our fingertips, we probably can get any music online and any video on youtube. So MTV probably did have to rethink its strategy and do something else other than playing just music! It's fairly obvious that it can no longer be a primary source of music like it had been for years. But I dont think they can afford to change the channel name either... "MTV" as a brand has built a great value over decades and changing it would only mean losing this entire brand value...

So I guess all they can do is to try and increase their viewer base and TRP with these stupid-fake-quasi-reality shows...