All About Ads...

I've been watching NDTV profit for the last few days and I really feel it's a pretty neat channel.. very informative and they have some real good shows like Just Books - a show for book lovers which hosts interviews about authors and other celebrities talking about their choices of books...Gadget Guru -gyan about all the latest and happening gadgets and Car and Bike show - the name says it all..

Watched another cool show yesterday (Sunday) called 'All About Ads' for the first time. When I saw it I wished i hadnt missed the previous episodes... It's all you want to know about indian and global advertising. Yesterday's show was about branded entertainment; how it's the in-thing in advertising/branding these days. For those of you who are not sure what it is, it's about product placements in the entertainment channels such as movies... The best and recent example is Om Shanti Om (OSO). I think with the release of OSO, shopper's stop and maybelline really made some big bucks... These days most of the movies seem to be doing product placements.. it's just that few of them are done so subtly that they don't really catch the eye.... but some are so heavily done that u just cant stop noticing it and cant forget even after the movie! e.g Optolabs for the movie Sarkar ... almost every single character in the movie was wearing spectacles unnecessarily... Am sure you can find loads more if you think about it...

The example discussed in the show was about the movie 'Cast Away' (which i havent seen) in which Fed-ex was the associate brand... it's said that it was almost as if the brand was the character and it made the story happen... interesting!! So that's going to be the next movie on my list... :)